The jig is up Ole St. Nick. The kids are no longer the ones you need to make happy during the holiday season. Parents are spilling the peppermint jelly beans and letting the young ones know who’s putting the gifts under the trees. You have to change your demographic Santa. Mummies are usually the ones making Christmas happen, so why are they not getting any bearded love? Nothing wrong with having an attractive, lean somewhat mean looking, bearded man, with some tats asking us ladies what we want for Christmas?