Talk Tuesday: An ICon Affair.

Keeping us updated with everything fashion is what wants to do for the chic ones out there.  The person working on making that happen Sade Strehlke, founder and creator of the website.  The New York City girl, who currently resides in California,  created The Icon Concierge to bring us the lastest events, parties, interviews, and trends all involving fashion.   Sade’s long affair with traveling the world, buying luxury goods and  using social media, has lead her to this create a website to give us the headlines, experiences and know-hows within the fashion industry.

Check out my Q&A with Sade Strehlke.

Vital Stats:

Name: Sade Strehlke

Stomping Ground: Beverly Hills, CA

Age: Old enough to drink, too young for  wrinkle cream

Most beloved possession: Fendi Twins Tote

Fashion Idol: My Mother

What’s your earliest memory of fashion?

Walking through the floors of the iconic department stores of NYC. Barneys, Bergdorfs, Henri Bendel, Saks and Bloomingdales. The displays and scents were overwhelming, yet so colorful and inviting.

When did you start blogging, and why?

I started in December of 2010. I have always loved fashion and was posting online finds and fashion news to my personal Facebook pages. Then I realized I could start my own Facebook business page. From there someone told me to start a blog and I did on Posterous. Now I host my own site on

What is The ICon Concierge about?

The Icon Concierge is simply put, about being iconic. Shopping, fashion, beauty and all the things that make a woman a woman!

Who is The Icon Concierge for?

ICON is for everyone who wants to read something new and exciting. I feature exclusive interviews with some of today’s best upcoming design talent, stores and showrooms in LA and NYC. I also try to diversify my content so that there is always something for everyone.

If you had the opportunity to work for a designer, who would it be and why?

Diane von Furstenburg or Tory Burch. I am all about girl-power and I think these two women represent two excellent business models for being successful in the fashion and luxury industry. Also, they both have some great pieces and staples for every woman’s wardrobe.

A view of The Icon Concierge
A view of The Icon Concierge page

Apart from keeping us updated with the latest in celebrity style, and fashion news, what else do you do? How do you spend your time?

I have a full-time job as a publicist in the telecom industry, which I am currently leaving to devote all my time to ICON due to its enormous growth in the last couple of months. I am also married and have a husband and home to tend to. I also spend copious amounts of time on the phone with my great-aunt Helen, whom I call ‘Aka’, talking about boys, politics and family drama. I also talk to my mom about 5 times a day.

Blogging and keeping your page updated weekly can be time-consuming, if you didn’t have The Icon Concierge, what would you be doing?

Honestly, I don’t know. I don’t remember what I did with my spare time before ICON, but I’m pretty resourceful and love to work so I am sure to find something.

Who are your ‘ones to watch’ in fashion and entertainment 2011 and why?

Fashion – John Galliano, he’ll be back; he is an icon. Entertainment, hmmm … Lindsay Lohan … will she go to jail, overdose, make a comeback? I am fascinated to find out and know the rest of the world is too. Also, I love her court-room outfits!

Professional blogging has become competitive as of late and with hundreds of new blogs popping up every week do you ever worry about falling off the radar and being replaced by another blog with the same aesthetics? And if so, what do you think is needed to keep you above the rest?

No, I don’t. I am a relatively new site and feel that I have something fresh and innovative to offer readers. The interviews I have with individuals are unique as only two people can have one conversation. I don’t worry about falling off the radar, but I do think about more ways to expand ICON such as an iPad app, weekly or daily newsletter and a book. I am starting to incorporate video interviews and have been offered a few hosting gigs. I am super excited about what the future will hold.

What are your best and worst experiences since you started The ICon Concierge?

The worse was setting up the site I have now, it was so hard and tedious. The best was seeing the site I built up! It was so rewarding to have challenged my mind in a new way and end up with a creative, fun and functional result!

Moving on the the clothes, what’s your favorite item in the closet?

My Alice & Olivia cape, which I hardly get to wear because of the weather in LA.

Sade enjoying the shopping times!


Where are your favorite places to shop?

Saks Fifth Avenue and Forever21. I hate shopping at boutiques because I am unable to return things, however at Forever21 the prices are friendly enough that when you wear something once (with high-end accessories) you can make it look like a million bucks and if it is photographed you can easily discard it without feeling guilty. Saks is like a child of mine, I will never ever leave and am obsessed. I love going to the location on 51st and 5th and having sales associates tell me that they’ve loved having me as a customer for 15 years! I am only 24!!! LOL

Complete the sentence: “In 5 years ICon Concierge will be….

The bench mark for digital media in the creative space.

Why do you like Romeo Style?

I can’t explain it, but I love sites that pull me in, and in my only-child imagination could physically live in. To me Romeo Style has that appeal. Glamorous, fun and accessible. Great content too.

The Icon Concierge


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