For new designers, participating in a fashion trade-show will allow them to generate business, open new accounts with boutiques from around the world and exposure, exposure exposure, which is priceless. Which designer wouldn’t want that? Unfortunately trade-shows are like the fashion shows, you have to be accepted. ENK did just that, giving a handful of industry’s top emerging and most promising designers their own section at the S/S11 Coterie trade-shows this year.
My favorites brands showed that two heads can be better than one for Spring’11
The detailed duo Alex & Eli. The Parsons graduates Aja Singer and Anna Zeman have worked for some of fashion’s great names like Zac Posen, Carolina Herrera, Rodarte, and Chado Ralph Rucci. With the pieces I saw, you can see the quality and detailed work that went into each piece.
Their mother and grandmother did right by Elizabeth and Carol Ai, by teaching them how to create their own clothes at an early age. These sisters give us intricate details that work well with their textiles and feminine silhouettes. Now a year after forming AI for AI, Elizabeth and Carol puts their passion, love and knowledge of fashion in a line that would make their family proud and keep us wanting more.